Which of the following is a requirement of the code of conduct in providing customer service?

Being competent is a fundamental requirement of the code of conduct when providing customer service. Competence involves having the necessary knowledge and skills to assist clients effectively. This means that insurance professionals should continuously educate themselves about the products and services they offer, as well as stay informed about industry regulations and changes. Competent service helps build trust and ensures that clients receive accurate information and appropriate solutions to their needs.

Providing fragmented service does not align with the expectation of seamless and comprehensive support that clients desire. Complacency in customer service can lead to neglecting clients' needs or failing to address their concerns adequately. Similarly, delivering substandard service does not meet the ethical and professional standards expected in the insurance industry. Thus, competence stands out as the key requirement to ensure high-quality customer service.