What is the primary function of an insurance broker?

The primary function of an insurance broker is to deal directly with the public regarding insurance for compensation. Brokers serve as intermediaries between clients seeking insurance coverage and the insurance companies that provide that coverage. They are responsible for understanding their clients' needs, advising them on available options, and helping them choose the best policies to match those needs. This role includes a variety of tasks such as researching and comparing different insurance products, explaining policy terms, and ensuring that clients are adequately covered.

Brokers operate independently from the insurance companies, which allows them to offer a range of products from various insurers rather than being tied to a single provider. This independence is crucial because it enables brokers to prioritize their clients' interests rather than the interests of an insurance company. They earn a commission or fee for their services, emphasizing their role as advocates for consumers seeking to navigate the complex insurance landscape effectively.