What is expected from brokers in terms of honesty as per the code of conduct?

Brokers are expected to be candid and honest as per the code of conduct. This requirement emphasizes the importance of transparency and integrity in all dealings. Being honest not only builds trust with clients and the public but also upholds the reputation of the brokerage profession. Trust is a foundational element in the relationship between brokers and their clients, and honesty is essential to ensuring that clients are fully informed to make sound decisions regarding their insurance needs.

The code of conduct is designed to protect consumers by requiring brokers to provide complete and accurate information. This adherence to honesty ensures that brokers act in the best interest of their clients, helping to maintain ethical standards within the industry.