What does RIBO require regarding advertising and promotional materials by brokers?

The requirement of RIBO concerning advertising and promotional materials by brokers emphasizes the importance of truthfulness and accuracy. The correct answer reflects the core principle that all advertising must be truthful and not misleading, ensuring that consumers receive a clear and honest representation of the services offered. This is crucial for maintaining trust and integrity in the broker-client relationship.

By adhering to RIBO standards, brokers not only protect consumers from deceptive practices but also uphold the professionalism of the insurance industry as a whole. These regulations aim to ensure that all promotional materials provide accurate information regarding policies, terms, and coverage options, thereby enabling consumers to make informed decisions based on realistic expectations.

In contrast, attention-grabbing tactics that might prioritize cleverness over truth could mislead potential clients, undermining the ethical standards of the profession. Similarly, exaggeration in advertising would violate the principles of honesty and could lead to consumer misunderstandings. Lastly, relying on personal opinions in professional advertising could compromise objectivity and factual integrity, which are central to RIBO’s advertising guidelines. Therefore, all promotional materials must adhere to the established standards of truthfulness and non-misleading content as highlighted in the correct answer.