How should members conduct themselves in the industry according to the code of conduct?

Members are expected to conduct themselves with professionalism and accountability as outlined in the code of conduct. This principle emphasizes the importance of upholding ethical standards, taking responsibility for one's actions, and maintaining a high level of integrity in all professional dealings. Professionalism involves treating clients, colleagues, and the industry as a whole with respect and courtesy, while accountability means that members should be answerable for their decisions and actions and should strive to meet the expectations of the public and their clients.

The other choices fail to capture the essence of the expected behavior in the industry. Secrecy and privacy can lead to a lack of transparency and trust, which are crucial in professional relationships. Competitive aggression could promote unethical practices and a cutthroat environment rather than fostering a collaborative and supportive industry. Minimal communication contradicts the necessity of open dialogue and interaction, which are vital for building relationships and ensuring clear understanding among all stakeholders.